FCBArtGroup TEHRAN

Client: Samar

The competitive advantage of Samar, compared to other charities is presenting Total Quality Services (Spiritual, physically, mentally) in support of cancer patients which results in the significant recovery about 95% since its inception.However, one of the charity’s challenge was getting help because of the lack of awareness among the people. So Artgrouptehran proposed a plan with the same goal (increasing people’s small & easy donations) and produced a viral video of the executed advertisement, and received a significant amount of views on social networks.