FCBArtGroup TEHRAN

Rexona

Campaign: Seyyed Mohammad Mousavi (May 2018)
Media: TV- Bill board- Digital

The speed and convenience of modern life have led our everyday lives to inertia. We are moving less today, and this is something that we sometimes forget about ourselves! Regarding this challenge, Rexona tried to improve this situation in people’s lives.

ATRGROUP’s suggestion was linking this campaign with the life of the Rexona brand ambassador (Seyyed Mohammad Mousavi), with the slogan “The more you move, the more you lıve” recommends moving people even further. The motto of this slogan is the Rexona Motion Sense unique technology, which contains microcapsules which respond directly to the movement and encourage people to move continuously without worrying about sweating.