FCBArtGroup TEHRAN

Client: Cif

Campaign: Cif Spray (Cif Cif) (April 2018)
Media: TV

Cif’s main goal in this campaign was to introduce and persuade the use of Cif spray and cream cleaner, according to the taste and the lifestyle of the Iranian ladies. As a house manager, they have a lot of attention to the cleanliness of the house, and saving time is also very important for them.  Our objective was to promote the Cif’s main features by considering the Iranian housewives concerns.  In this case we introduced Cif with its unbeatable cleaning power to help Iranian housewives in their household chores.